Summary
Amisha Mehndi, a growing brand in the art and education industry, partnered with us to scale its Mehndi training programs and bridal services through Meta Ads. The primary goal was to generate qualified leads via Facebook and Instagram while building a stronger digital presence. By implementing a targeted Meta Ads strategy and creating engaging content, we successfully increased lead volume, reduced cost per acquisition, and boosted brand visibility. The campaign led to over 170+ high-quality leads in just four weeks, resulting in full class enrollments and a rise in bridal bookings. This project demonstrates how a creative, data-driven approach to Meta advertising can drive real business growth for local artists and educators.
Our Role
- Designed & executed Meta Ads strategy (Facebook & Instagram)
- Created engaging ad creatives and educational content
- Targeted lead generation via form-fill campaigns and WhatsApp integrations
- Optimized campaign performance using Meta Ads Manager analytics
Problems :
- Low Lead Flow: Organic reach was not bringing consistent inquiries for Mehndi courses.
- Poor Online Visibility: Inconsistent posting and lack of targeted content.
- Lack of Conversion Funnel: No structured ad-to-lead journey in place.
- Limited Branding: Weak brand presence on Meta platforms, leading to low trust.
Solution :
- Developed a full-funnel Meta Ads strategy targeting course signups and bridal service inquiries.
- Designed visually engaging carousel and reel ads showcasing Amisha’s artwork and student testimonials.
- Set up Lead Generation Ads integrated with WhatsApp and Instant Forms to reduce drop-offs.
- Created a weekly content calendar to post tips, designs, and student success stories to build authority and engagement.
- A/B tested creatives and audiences to lower Cost Per Lead (CPL) by 35% over 3 weeks
Results :
