Case Study
Summary
The Ghughra Hub, a Surat-based restaurant specializing in diverse ghughra recipes, sought to amplify its reach and revenue through digital marketing. Partnering with Digicarrom, the restaurant achieved exceptional results, generating ₹28,000 in revenue from just a ₹4,200 investment in Meta Ads.
Our Role
Digicarrom provided strategic digital marketing services, focusing on Meta platforms (Facebook and Instagram). By designing targeted ad campaigns, we helped The Ghughra Hub attract more customers and enhance brand visibility.
Problems :
The Ghughra Hub faced challenges in:
- Attracting new customers in a competitive restaurant market.
- Maximizing the return on a limited advertising budget.
- Increasing awareness of its unique ghughra offerings among Surat residents.
Solution :
- Targeted Advertising:
- Used Meta Ads to target a localized audience in Surat, focusing on food lovers and families interested in trying new cuisines.
- Implemented behavioral and interest-based targeting to reach potential customers likely to visit the restaurant.
- Creative Content:
- Designed visually appealing ad creatives showcasing the variety and uniqueness of The Ghughra Hub’s menu.
- Highlighted special offers and promotions to encourage engagement and visits.
- Optimized Campaign Management:
- Regularly monitored campaign performance to ensure optimal cost per result.
- Adjusted targeting, creatives, and bidding strategies to maximize ROI.
Results
- Investment: ₹4,200
- Revenue Generated: ₹28,000
- Return on Investment (ROI): 6.66x
- Total Lead : 349
- Increased customer visits and brand recognition in Surat.
