Case Study
About Project
Clients Business Name = 361Sport
Project Name = Meta Ads for E-commerce
Technology = Meta Ads with Facebook and Instagram
What We Work = For 361Sport, we focused on building a performance-driven Meta Ads campaign that delivered real e-commerce results. We targeted the right audiences at different stages of the buying journey, using engaging video ad creatives to capture attention and drive action. Through continuous A/B testing, we identified the best-performing ad sets and optimized them for maximum impact. Our funnel strategy guided potential customers from awareness to purchase, while weekly monitoring and data analysis allowed us to improve performance and scale budgets efficiently—all while maintaining a strong return on ad spend.
Case Study
Summary
361Sport, a dynamic e-commerce brand in the sportswear niche, approached us to scale their online sales through high-performing Meta (Facebook and Instagram) advertising campaigns. Our goal was to drive cost-effective purchases while improving Return on Ad Spend (ROAS) across multiple ad creatives and targeting strategies.
Our Role
- Optimized campaign performance using Meta Ads Manager analytics
- Crafted a full-funnel performance marketing strategy using Meta Ads.
- Conducted audience segmentation and A/B testing for video creatives.
- Optimized ad sets based on real-time metrics like CTR, CPC, and ROAS.
- Managed and scaled campaigns weekly to maintain performance.
Problems :
- Poor Online Visibility: Inconsistent posting and lack of targeted content.
- Limited Branding: Weak brand presence on Meta platforms, leading to low trust.
- Low conversion rates from existing campaigns.
- High Cost Per Purchase (CPP) and inconsistent ROAS.
- Weak performance insights due to limited tracking and optimization.
Solution :
Created multiple video-based ad creatives tailored to product interest levels (e.g., 1–2%, 3–5% audiences).
Conducted continuous A/B testing (CONTROL vs. VARIANT ad sets).
Focused on improving metrics like Unique CTR (Link), Cost per Add to Cart, and Unique Checkouts.
Paused underperforming ad sets weekly while scaling top performers.
Applied advanced retargeting layers (e.g., 95% video viewers, Add to Cart but no purchase).
Results :
Total Purchase Conversion Value: $16,344.45
Total Ad Spend: $9,255.94
Average ROAS: 1.77x
Total Purchases: 358
Average Cost per Purchase: $27.22
Top Ad Set ROAS: 2.57x (Best performing segment)
